It is that time of the season in Mumbai typically the onset of summer (Apr-Jun or the AMJ Qtr for those in sales 😉) when I equip myself with higher liquidity than normal. The equities get sold, the many mutual funds get redeemed, some dead wood furniture and the like gets sold (in OLX ofcourse 😉 😉) in short except for the immovable assets which essentially means the roof above my head and the 4 wheeler I use to commute get liquidated to raise cash. As much as possible. Even the previous 3 months (ending March) which is “taxing times” for salaried class, somehow gets managed without reaching out for assets disposal. But come April and if you want to enjoy the Aam (Mango) season that too the pedigreed variety like the Alphonso one doesn’t have any other choice but to cash the assets 😜😜
If one year the prices of the Alphonso mangoes are high because of supply constraints owing to draught in Maharashtra, then next year it is higher due to supply constraints due to excessive monsoon. Another year, the prices are high due to excessive supply as the producers had to incur additional expenses in proper storage and transportation!!! Last year when the EU banned the exports of Indian Alphonso Aams I was one among many Aam Aadmi who had our Schadenfreude moment – gloating that the glut in the market due to the ban will lead to falling prices. But little did I realise that Alphonso is not called King of Mangoes for no reason – It defies all applied laws of economics. Supply and Demand rules can go to hell 😒😒
Even after spending so many years in Mumbai (20 years though in parts the wife usually the one who is good at dates, years, names,…in the house reminds 😄) I am yet to come to terms with the Mumbaikar’s unending obsession with the Alphonso! In the initial years in Mumbai I used to be flummoxed when train conversations in summer would invariably veer around the Happoos (another name for the Alphonso) next only to customary antics of the Sena or the diatribe of its leader the previous day in some interview/public meeting. Frankly speaking, when I tasted Alphonso for the 1st time I couldn’t fathom why this Aam (common) Aam was revered so much. Having spent most of my childhood years in Trichy, a small city in Tamil Nadu, the fuss about Alphonso was too much to bear. Trichy apart from being popular for the many famed temples (Rockfort, Srirangam, Thiruvanai Koil,..) also used to house a place called Mambazha Chalai (Mango farm) where private owners cultivated Mangoes. These farms called Thathachariar Gardens spread around many hectares were embodiment of horticultural experiments around Mangoes in those days itself. So every year, new cross breeds use to hit the market – bettering the previous year in terms of size, taste and also price! My memory deceives me now preventing the recap of the names of the species though I can remember vividly one called Imam Pasand (whoever said Tamils hate Hindi 😄). Apart from this, we also used to get a flood of stocks from nearby towns like Salem which had its own varieties like Malgova, Neelam, Banganapalli,… Many people (other than Mumbaikars ofcourse 😄😄) who have tasted the Neelam variety have confessed that it tastes very close to the Alphonso and in fact a tad better. And I agree. The only problem is you find insects inside the mangoes more often than not. So I realized that the Alphonso became the King of Mangoes because of better marketing, reach and better managed supply chain while the others just preferred to stay as local satraps.
Being generally a Mango fan (like most Indians I suppose) in the initial few years I avoided the Alphonso due to the heavy prejudice I had against it. But with the Imam Pasands, the Malgovas and the like ruling many kilometers away, had no choice but to become a dutiful citizen of the Alphonso. That’s when I realized that like you do your cash flow planning for so many life events, one has to do the same for “Aam season” also plus prepare yourself for the unique Happoos experiences 😜😜
- Like when I lined up before the crowded fruit vendor and insisted on buying varieties other than Happoos – I could hear few ladies nonchalantly asking the vendor – “Aajkal ye saada aam bhi koi leta hai kya???” (“Does anyone buy these ordinary type mangoes these days???”)
- Like the first time when I asked for the price of Happoos and the vendor dutifully replied as Rs. 400. He almost came to blows with me when I piously told him I was asking price for 1 kilo and not 5 kilos. That’s when he did the brahmopadesam of the 1st lesson in Happoos buying. That while other mangoes are sold by weight Happoos is sold in numbers usually a dozen or in Pettis (boxes of 2 dozens).
- Like when I insisted that I want to buy only few and not in dozens – I could hear him telling his chela – “Aajkal mandi chal raha hai na, shayad naukri chala gaya hoga”. (These days recession is going on no? May be he has lost his job!!!) Its o.k, give him in loose. And then the parting shot, “Saab, jab naukri mil jayegi – petti hum se hi kareedna’!! (“Sir, when you get the job, please come to me only and buy in dozens!!”)
- Like when I see exclusive Happoos outlets springing up suddenly in hitherto empty gaalas (shops) in the season all over Mumbai with prominent boards saying “Credit Cards accepted and ATMs next door”. I think to myself – “Smart move”!!!
- Like when I found that a group of friends did a road trip all the way to Ratnagiri – the Happoos town just to search for the organic variety and buy a truck load of the same for consumption for a few days.
- Like few years ago in a summer season, while waiting for the luggage to arrive at the baggage belt at Changi (my baggage invariably arrives last :( ) was watching the bright yellow/Orange coloured petti after petti of Alphonso mangoes doing the rounds and the owners tearing their hair to identify their own ones!!
- Like when I see brands fuelling this passion for Alphonso with hotties like Katrina year after year. I must say that the Slice’s AamSutra campaign is not an Aam Ad, me thinks its Jakaas!
“This season, Alphonsos beyond Aam Aadmi’s reach” is a headline which newspapers get to copy and paste year after year. But still the rush to savour this King of Mangoes continues!! If only the Thathachariar family is listening and doing something to break this monopoly! Or we may have no option but to appeal to our PM to bring in a new “Aam subsidy” through direct cash transfer ofcourse to tackle the increasing price of Alphonsos year after year 😜😜. Not a bad idea for the PM who can beat his rivals AAP and Congress in their own game no???
Postscript: My apologies if you thought that this post is my usual rant/rave about Aam Aadmi Party and got misled. Aam Aadmi Party may be the flavor of the season, but nothing to beat the tastes of the Aam Petti in the summer. 😋😋