For more Olympic medals, need more Raghuram Rajans!

As I write this piece, the situation is slightly better. Only slightly. A tally of 2 medals – one Silver and one Bronze at the Rio Olympics for India. Just a couple of days ago, as a country it was all despair.  We were staring at a situation of returning empty handed and that was something for a proud and populous country like ours – ‘bilkul Shoba nahin deta’. The usual diatribes ensued. – “A country of 1.3 billion and just 1.3 medals!” “As long as we laud Cricket and applaud only Cricketers, there’s no hope for Olympic sports!” “So long as we keep praying for Engineers and Doctors in maternity wards, athletes will be hard to come by!” “As long as sports administration is in the hands of politicians, there is no chance for medals.” So on and so forth.  And these are nothing new. Every time our contingent returns with a modest performance it’s usually a repeat of the above template outrage.

Our rather modest performance in sports events historically could indeed be due to one or combination or all of the above causes. But I do believe there’s one more important bullet.  And that is the size and state of the economy. As we speak, USA is at the head of the medals table at Rio Olympics followed by Great Britain and then China. In terms of GDP, USA is at No. 1, EU of which Great Britain is a part as of now is at No. 2 followed by China. Russia which is at No. 4 has been a past economic super power.  The medals table at London Olympics looked almost similar.

olympics , gdp

China which has been at the 11th rank in terms of medal tally at the 1988 Seoul Olympics, has been at No.3 or better since 2000. Around the same time when China was deemed to have shrugged off the developing country tag and took guard as an economic powerhouse.

By this logic, we have hope. One would have thought that our good performance at the London Olympics in 2012 would be the tipping point as a country in so far as Olympic performance is concerned. However it seems that’s not to be. Drawing a parallel, doesn’t our economic performance mirror this?  A country which was on fire around 2011/Mid 2012 and gradually sort of lost its way and now seems to be on the recovery path once again.

While I am trying to draw a parallel here between the state of the economy and our sports performance, it could be just a coincidence.  But where I am coming from is, for a country to excel in sports and be at the top 10 of the medals table, it should be doing well economically.

Excelling in sports is today an expensive affair. It is not enough to have strong willed, talented and focused individuals. It calls for financial resources to be poured on infrastructure, training, coaches, equipment and the like.  And in a country like in India not just in cities but in fledgling towns as well which are now throwing up talent like never before. We keep hearing tales of talented girls stopping coaching sessions because of ill equipped toilets. Or those who give up when they cannot afford to spend money on professional coaches or facilities. And those who still cross all these hurdles and arrive at the National scene – need to be exposed at International levels for which you need to invest on foreign coaches or send them abroad for training for longer stints all which costs a lot of money that too when you need to do this not for 1 or 2 but 100’s of individuals.

An Abhinav Bindra did not have the need to fall upon the state or other sponsors to chase his Olympic dream. He was more than financially sound to acquire for himself the ecosystem required to win an Olympic Gold. But then all are not Abhinav Bindras. Ergo, you need the support of the state or private sponsors to adopt potential medal winners and provide all the support required without counting the last paisa.  Even for a noble movement like Olympic Gold Quest (OGQ) spearheaded by champs like Geet Sethi, V. Anand, Leander Paes, Padukone Senior,.. with a clearly stated mission “To Support Indian athletes in winning Olympic Gold Medals” the biggest challenge is to raise funds to achieve their mission. A fledgling economy doesn’t count the last rupee to sponsor a Sakshi’s stint abroad or a Narsingh’s 24*7 nutritionist. A struggling economy on the other hand will be hard pressed to focus on other priorities.

In much of our or water cooler or these days WhatsApp discourses, parents who think that their wards are better of chasing an Engineering / Medical dream than that of sports are at the receiving end. I do believe that in general, parents think of only the well-being of their kids. So if they do feel that a career in athletics is not remunerative enough to have a decent life, they can’t be blamed.  However this can change and it is changing. Olympic sports unlike in the past have started getting the attention from corporates who are willing to support athletes for a longer period of time. And just as we saw a few days back the bronze medal winner from HaryanaSakshi Malik is already a dollar millionaire based on the many announcements we heard. This kind of commitments are possible for both the Government and private players if their coffers are growing with tax collections and profits respectively.

So as a country as we transition ourselves from a “developing” country to a “developed” country in the next couple of decades our economy will be in a better position to afford to support the needs of churning out Olympic champions.  So we are back to Bill Clinton’s 1992 campaign theme – “it’s the Economy, stupid” here as well. Our country has to continue to grow as an economy, lift millions of people out of poverty, collect a lot of taxes which will help pour money on giving birth to Olympic champions. So, for more Olympic medals, we need more Raghuram Rajans to help steer the economy on a continued growth path🙂🙂

#GST is done, now work on GST-II

Finally the GST (Goods & Services Tax) in India is done if not dusted yet after being in the works for a decade.  From a foreign investor perspective, GST and FDI in Multi-brand retail are the initiatives that bracket India as a perennial “Work in Progress” economy.  Now is the time I believe to give a crack on another GST – “Good & Smooth Traffic” that is.

Traffic 2

Consider the situation in all the key cities of India today. In Delhi/NCR as I personally experienced last week, it just took one shower for an hour or so to bring Gurgaon oops Gurugram on its knees.  From the Delhi airport to the end of Gurugram took me 4 hours on a week day evening that too when it was supposedly against the traffic. I was lucky. The subsequent days it took more than 6 hours I was told. The CM had to do an aerial survey to understand the gravity of the jam!

In Mumbai these days you have traffic jams everywhere. In the so called freeways, Expressways, main roads, arterial roads, streets, gallis,.. everywhere.  Yes, in the air too. Flights departing out of and landing into Mumbai post 6 pm are routinely delayed due to air traffic congestion! And as I found today, even supermarkets are not spared of mammoth traffic. The space between racks are choked with oversized trolleys and sea of people that negotiating your way out is worse than Mumbai roads. I see this routinely in the neighbourhood supermarkets every weekend and sometimes on weekdays even. (Based on this, one is inclined to believe that “Achhe Din” have indeed arrived for the Great Indian Middle Class!!!).  Year after year during monsoons in Mumbai, the city resembles a Moon’s surface. May be it rains potholes!! For the Aam admi, every day it is “one small step becoming a giant leap” (as the pot holes are so big, deep and wide). For the city of Mumbai, Niantic the company behind the latest craze in town – Pokemon Go is better advised to go with a modified version “Pothole Go” which could be a runaway hit but slowed by traffic jams.

Ease of commute to work has become the single biggest hygiene factor these days for candidates when they seek a job. So much so, recently in a job interview the candidate asked me if we would anytime shift the office from current location and if yes, will it be still in the vicinity!! It is completely understandable I guess. With commuting and whatsapping sapping a lot of one’s time these days, “me time or family time” is on the shrink.

In India’s Silicon Valley and IT capital, “going live today” has a different meaning these days which is – atleast moving ahead in traffic while on the road. In peak hours it doesn’t matter where you are going and from where. Couple of hours on the road is a given. Columnist and now MP Swapan Dasgupta once tweeted “The unending journey from the airport to anywhere in Bangalore…” I would replace the words “the Airport” to “anywhere” now. The city missed a few crucial years in development when IT was on fire. Today, it is facing the heat of that miss.

In Chennai, if the Govt. spends one tenth of the money the parties spend on posters on building flyovers over key junctions, the city will be a different place to live. I am told that a 30km stretch of OMR (Old Mahalipuram Road) has only 11 signals!!.  Besides the myriad engineering college buses and IT companies transport vehicles, you will be lucky if you get some space to move your humble two wheeler.

In all these cities, the common story is of exponential growth with infrastructure not keeping pace at all. More often than not, a project planned today with certain expected growth in traffic becomes obsolete by the time it is commissioned as it usually takes 3 times longer time than planned. A very good case in point is the Chembur-Santacruz Link road in Mumbai which was opened amidst much fanfare and talk of smoother East- West connectivity and how one can reach the airport from Ghatkopar in 15 mins. 3 years after commissioning its already bursting at the seams. And in all these cities, there is very limited scope for road widening or expansion anymore. So this naturally calls of holistic planning with alternative modes of transport (like Metro) and also project conception and execution today with 25 years hence traffic in mind.

Ease of Traffic which essentially means less time on commuting has to become a National charter now. It won’t be too far when along with Bijli, Sadak, Paani and Bandwidth – Roadwidth gets into the National discourse during elections. So from a political perspective as well, focusing on less traffic on roads will become a game changer in the future. And the party which appreciates that and works on the same gets to reap the dividend. So I urge that the present Govt. to start work on “GST-II” asap. Just like how the central govt has to work jointly with the states for a smooth roll out first and then implementation of the GST reform, on the traffic also the Central Govt. must work with the states to give this a high priority work to a plan in all the key cities.  And like how “One nation, One tax” is becoming a reality considering India’s highly complicated historical tax regime, “Single nation, Smooth traffic” will soon become the need of the hour if not it is already.

I am not sure if the Minister for Road Transport and Highways Nitin Gadkari’s children are politically inclined. I would presume so. If he starts work on this idea of a GST-II bill now, most likely it would become a reality during their time!!!

Abki Baar Kabali da!!!

First up – this is not a review of the film Kabali. This post is also not about the Rajini cult. As I was exiting the multiplex in a Mumbai suburb yesterday after my date with Kabali, my mind couldn’t resist from flirting with a very strange comparison. Though from completely different domains – one from Kollywood and the other politics, the similarities slowly emerging between the situations post Kabali release and post Modi Sarkar @ 2 were intriguing.

Here was KabaliRajinikanth’s latest film releasing in July 2016 after 2 successive flop outings namely Kochadaiyaan and Lingaa. For this one, Rajini reportedly decided to come out of his comfort zone of his usual team and work with newcomers right from the Director (Pa. Ranjith) and other technicians. The teaser which hit the screens became a massive hit and took the expectations to another planet.

Rajini-Kabali-Teaser

Similarly in 2014, BJP led NDA was making a bid to return to power after 2 failures at the hustings. This time with a new PM face called Narendra Modi. The Modi campaign hit the right notes with an across the board appeal setting massive expectations not only among voters in the country but also observers all over the world.

Riding on the wave of the pre-release excitement and hype, Kabali released in 1000’s of screens worldwide. The buzz was so much that even folks in North India who don’t eulogize Rajini (or may be they do) so much didn’t want to be left out. 3rd day post the release and as I write this, Kabali has reportedly smashed all Indian box office records for a film opening.

There, cashing on the back of a lacklustre leadership of the UPA regime for 5 years, a promise of strong governance and a string of other promises, Modi lead BJP won an absolute majority and strode back to power.

Catch lines from the film teaser – like Kabali da, Neruppu da,.. became a part of day-to-day lexicon and of course myriad jokes. Memes and Dubsmashes based on the teaser have been setting the web on fire since the teaser released.

On the other side, “Abki baar Modi Sarkar” – the catchy tag line of the Modi campaign became a part of marketing Hall of fame. So much that, David Cameron pinched the punch line to appeal to Indian voters in the UK.

“Magizhchi” (Happy) a phrase which Rajini uses often in the film to sign off with visitors has been appropriated even by my mom these days in phone calls!

The phrase “Achhe Din” (Good days) which Modi promised during the campaign is in everybody’s lips when talking of the present Govt.

It’s my view that the difference between a flop/hit and a super hit depends upon how a film appeals to a casual film goer. When a Salman’s film releases, invariably the bhai’s fans watch it irrespective of how the film is. Ditto for a Vijay’s film or a SRK’s product. But post good reviews and viral feedback when the film attracts the non-fans, it is termed as a good film and a super hit thereof.

Same in politics. A party’s core supporter votes for the party irrespective. But when a party impresses the non-core supporters that’s when they are able to win with a majority or a landslide. We saw this in 2014 Loksabha elections, Delhi state elections and later in Bihar,…

2 days into the release, the reviews on Kabali have been mixed. The diehard fans of Rajini obviously are satisfied with the film and seem to be o.k with it. The neutral or casual film goers seem to be absolutely disappointed with the film. The critics have mostly panned the film as a forgettable one. And in general the view is that though Rajini himself has done a great job he is weighed down by the script. Other view is that if one watches the film sans any expectations associated with a Rajini film, then you will not be so disappointed. Then there are those who put the blame on the over hype created over the movie which eventually just couldn’t measure up.  It’s also possible that even Rajini fans are a bit disappointed but are very nice to express it vocally.

2 years into Modi Sarkar, isn’t the verdict similar to the above? The core BJP voters are of course happy with the Govt. unequivocally. For the non-party affiliated voter, Achhe Din are yet to come. And for critics in the media, the Modi Sarkar has been an abject failure in many counts. In the many opinion polls Modi is still rated very high and still towers over his Govt’s performance.  Many routinely blame the “chunavi jumlas” and the resultant hype created around Black money return, on curbing food prices, 56” in Chaatthi,… during 2014 elections.

So getting the drift?

For both Rajini and Modi Sarkar, considering the situation, it’s easy to say that they should have not created such a huge hype. And that they should have kept expectations low.

The reality is for a film today that too of the scale of Rajini, much of the recovery has to happen within the 1st weekend. With Torrents of the world leaking good prints within few hours of the release the producer obviously is in the receiving end of technology. If a film is not promoted well, he can’t expect any opening. If the film is actually very good probably he has a chance of extending the run for a few weekends and make money. But knowing the audience reaction is an art I guess no film maker has perfected.

Similarly, going back to 2014, If Modi had not run such an aggressive campaign, the results would have been similar to what happened in 2009. The appeal to non-core voters would not have materialized and an absolute majority would have been elusive.

What next for the Superstar? His project Enthiran-2 (Robot-2) with ace Director Shankar is already on the floors. There is a good possibility that it will be a “Shankar’s film” as much as “Rajini’s film” and hence a good chance to redeem himself. But it will be interesting to see Rajini’s next move beyond Enthiran-2 now that the reaction for Kabali is out. What I wrote after Lingaa (Read Here) very much remains valid.

And for Modi Sarkar there are still 3 years to deliver on the promises. We see a lot of positive structural changes being undertaken on the Governance front. Hopefully they will start yielding results come 2018.

Come 2019, we will once again get to witness the two re-runs. A “Phir Ek Baar Modi Sarkar” campaign from Modi. And for our own Super star, when his next film after Enthiran-2 probably releases – a more emphatic “Naan Thirumbi vanthutennu sollu” (I’m back,….) cry or so we pray!

Postscript: Similarities end here. When asked to rate Modi Sarkar at 2, many gave ratings of 5, 8, and 9,.. on a scale of 10.

But for Rajini’s Kabali – on a scale of 1-10, the rating is Rajini!!!

A day of Digital Detoxing!!!

It’s not very often that I tune into FM Radio while driving. That space is usually kept for Indian Classical music, Ilayaraja and of late Kishore Kumar. A chance tuning to Red FM 93.5 a few days back spurred an idea which caught my imagination. The station amidst bajaoing the likes of the highly repulsive ‘baby ko bass pasand hai’ and its ilk, was filling in with a new segment called “Prayaas” which they explained was an attempt to create awareness on social causes. So that day’s Prayaas was devoted to what they called as the “digital” disease and described with a funny song how people have fallen into the “Digital Trap” in almost all walks of life. Aimed to be funny, it was thought provoking!

Coming to think of it, it’s a fact that most of the urban and semi urban population world over is today suffering from this “Digitalitis”! It’s an ailment which involuntarily spread itself with technology – first the internet and now the smart phone. Reams or rather terabytes have been consumed on how a day in the life of a human being has changed with the advent of the smart phone, on how a smart phone has made a person dumb and so on. Like the other day in a Coffee shop, one saw a lone guy. No big deal, right? But the surprise thing was he was not checking his phone. And was not on his laptop either. Was just sipping and enjoying his coffee. Somebody commented that he must be a psychopath😄😄. Today, a guy just sitting and having his coffee without being in the “Digital space” cannot be anything else!!!

In these days of waking into your smart phone and closing your eyes in the night after checking and responding to the last messages in the myriad groups in WhatsApp, what happens if you shut yourself “Digitally” for a day? A day of Digital Detoxing??? So that was yesterday for me when I decided to go back to the pre-smart phone days. That means – no WhatsApping even Good morning messages or indulging in weekend banter in at last count 46 groups😄😄. Not logging into Facebook even for greeting friends on Birthdays which I do very religiously now. (For a person who is bad at remembering dates, knowing the Birthdates of near and dear thro FB is a Godsend). No Tweeting, not even the usual satirical one liners (pakau stuff for some)! And no checking the phone now and then (as per the wife – every half a second!!) for business e mails!! And certainly no blogging😄😄

dd2

Having decided to go through this, the first step was to announce this proudly to the wife. (Lest she should not think that her man is not well the whole day😜😜). The immediate reaction was in predictable lines. “One full day of Digital Detoxing??? No Chance”!! I challenge that you cannot cross even few minutes forget a day and all😜” Thoughts of all the past challenges with the wife which you invariably lost came to the mind! But I still muster courage and reaffirm my resolve to be detoxed. So what was my experience???

First up, the digital detox day started off with a bad omen. The tyranny of the I-phone battery ensured that the battery was drained out completely when I got up. So may be that was a good omen!!! After putting it up for charging, I touched my phone only to answer few calls whole of the day! And as an extension to the detox programme, the laptop was firmly entrenched in its bag!

The Omen – Good or Bad notwithstanding, the experience was not bad at all. Not only did I withstood for 12 hours, but went beyond that as well.  It certainly helped that it was a weekend and hence could afford to put away the phone in a corner of the drawing room. Of course there were temptations to check messages in WhatsApp but could resist without much ado.  When you don’t have to catch up with messages in the many WA groups in the early morning, you could get back to the youth habit of reading the newspaper from the “Mast head” to the “printed and published by,…” line. Oops nowadays it is from “one ad for a smart phone” to “another one for an Ecom sale”😄😄. No checking the phone while in signals or traffic jams which is an instinctive thing to do nowadays. Same while waiting in check-out counters while shopping! Could engage with banters with the wife and the daughter without interruptions. The banter went on and on that the wife felt that the regular day was better😄😄. The eyes which get moist in usual days staring most of the time on the laptop screen and straining on mobile screen felt relaxed. From multi-tasking (which is what you end up doing when you are working on the phone all the time) to single tasking, the day was more relaxing I felt.

Couple (only😄) of my friends called to check if all’s well with me – since they didn’t see the 2 blue ticks against messages sent to me over WA all through the day!

By evening, the sister called to check if there was some major fight with the wife at home. (Incidentally the wife also gave a miss to the regular Good morning message yesterday!!!). I had to convince the sister that the situation was quite the opposite – hopefully😄😄

Otherwise nothing much was missed! Today morning, could pick up the thread easily and move on. So maybe I should do it more often. And may be one day isn’t enough to feel the difference. So, to my fellow travelers in the digital age, do try this “digital detoxing”! But please inform your folks in advance that you are on Digital Detoxing😄😄 I will, certainly the next time which is most likely to be for a week!

Postscript:  In Chennai, I came across a restaurant where the patrons have to leave the mobile phones behind in lockers. Last heard – its doing well with the wives😄😄

Governance Delivered – By 140 characters!!!

“EPFO plans to hire social media agency”EPFO

This news bit resembling a 140 character tweet appearing somewhere in a corner in today’s Indian Express caught my attention and set the tone for my this week’s blog post. Has social media in general and Twitter in particular become so important a tool today for delivering Governance? Though our PM Narendra Modi has been in the forefront in using social media as an important medium for direct communication even before he became the PM, it’s only now (may be an year or so) since we started seeing other Ministers on platforms like Facebook and Twitter. Apart from the Ministers themselves, we are now seeing even official accounts of Ministries, Secretaries and other key officials.

It’s a fact that Indian politicians except a few like Shashi Tharoor or Narendra Modi were quite slow in taking to social media. During the UPA rule when Tharoor as a Minister was quite active and visible on Twitter with day today updates of his work, Congress party admonished him to keep a low profile, we were told.  And that time from the opposition, leaders like Venkaiah Naidu took sly digs at Tharoor for his excessive tweeting!

More than 4 years later, the wheel has come a full circle. Naidu has an active Twitter account with more than 220K followers.  And it has now become the norm for the Ministers and other ruling politicians to customarily post updates on their day today activities and accomplishments on their FB page and/or on Twitter. We as citizens who had to depend earlier upon newspapers or TV reports (who in turn relied on press releases/briefings from Ministries) or Full page ads in newspapers released by parties to tom-tom their achievements (by the way this rotten practice continues to this day by all parties) now can get an idea of what is happening by “following” different ministers. Of course one must know to separate “gloats” from “ground reality”!  Apart from this method of feeding information – the game changer has been the emergence of a medium like Twitter to solve people’s problems.

We all now know how our Minister for External Affairs Sushma Swaraj has become a darling of Overseas Indians because she religiously takes actions based on tweets directed at her asking for help. For those who get stuck in unforeseen situations that too in foreign shores, this has become a Godsend to cut across the Embassy security and bureaucratic maze and get the needed attention.  And similarly Suresh Prabhu, the Minister for Railways is another who is prompt in responding to passenger grievances on Twitter. So much so a passenger’s complaint tweeted from one station while he was on a journey got addressed by the time the train reached the next station! Or so we were told.  Routinely we see people tweeting to Nirmala Sitharaman, Minister for Commerce and Industry about various queries on policy matters,… and she makes it a point to respond diligently. In another positive use of social media, few days back Star anchor Rajdeep Sardesai tweeted about the need for a post office in Pithoragarh a small town in the Almora district – a mountainous stretch in Uttarakhand and lo, Ravi Shankar Prasad the concerned Minister obliged with opening of a new Post Office there I believe in 4 days!!! So it didn’t come as a surprise when the Ministers who were ranked high in opinion polls at Modi Sarkar’s 2 year Anniversary were all those who were active on social media. Not just active by their presence but by earnestly attempting to solve governance problems.

Though an active “twitterer” myself, I was initially a sceptic too. Whether the social media influence on public at large is an overrated phenomenon. After all a Facebook or a Twitter as a medium is still considered very urban and elitist and not one that reaches the bottom of the pyramid in a country where the political “fortunes” actually lie and where the IT penetration is a still a Work in slow progress. In fact, many including me were caught by surprise when a not so IT savvy grass root politician like Amit Shah, BJP’s President announced that one of the criteria for candidates for the upcoming UP polls was that they should have social media accounts and must be active on the same with XXXX number of followers! Is it that Modi is “bully pulpitting” the BJP and its leaders to take social media seriously and take advantage of the same???

May be or may not be actually. For the innately smart Indian politician (whether IT savvy or otherwise) it doesn’t get so difficult to grasp the growing utility of social media. There were many politicians in the pre- social media era too who earnestly addressed citizen issues being brought up to them thro petitions, letters, appeals,… However when they addressed those issues, it was only known to that petitioner or complainant concerned. However, in social media, when a Suresh Prabhu addresses a passenger issue promptly and responds on Twitter it reaches many of his followers. Multiple Retweeting then generates a humongous multiplier effect! And finally, if the story gets picked up by main stream media also then it delivers a huge reach – may be to the actual target audience of the Minister😃

So though social media still is very much urban and caters to a very literate and niche audience (considering India’s size) as of now, it is growing at a fast clip in terms of adoption. And more importantly what we see is social media today feeding off the narrative in main stream media routinely. What happens on Twitter gets lapped up and stories developed by many reporters, anchors and columnists for Newspapers, TV News,…

Yes, the obsession with “Trending on Twitter” by News channels and political parties may be completely misplaced. But if a political party gets also obsessed with using a Twitter as a medium to listen to the common man and communicate, it automatically becomes a very effective tool for delivering Governance. Today, it could be a staid EPFO that wants to be on social media. Tomorrow it could be a more staid Ministry of Ganga Rejuvenation😃. By the way, young boys and girls, managing social media has become a very attractive and powerful career option in political capitals!!! (more powerful than the “Personal Secretary” of yore)

P.S: Being very responsive on Twitter to deliver Governance also has its side effects. As Mrs. Swaraj recently found out. Somebody tweeted to her for help regarding problem with his Samsung Refrigerator😃😃 It’s another matter that the astute tweet got huge play and negative WOM for Samsung that I am sure the Tweeter would have got the desired result swiftly!!!

Shaadi?? – My Conditions apply!!!

Followers of South Indian Cinema in general and Tamil cinema in particular would remember the hit film Manal Kayiru’ in which playwright and stage veteran Visu made his debut as a director. The film has the male protagonist played by comedian S.Ve.Shekhar laying out an elaborate list of 8 conditions which a girl must satisfy to become his wife. The director himself playing the role of a marriage broker in the pre – Shaadi.com/Bharatmatrimony.com,… era lines up a girl and cons the hero into accepting her by proving that all his conditions were met. In these times of sequels, if one thinks of making Manal Kayiru – 2, one important change is called for in the script. Or rather a role reversal. Today, it has to be the female protagonist who has to dish out the conditions to be met by her potential suitor. A survey conducted by a matrimonial site clearly pointed to the trend of more and more girls putting forth conditions before taking the final plunge.

I thought that this emerging change was wonderfully picked up by ‘Shaadi.com’ a leading match making portal when they started running a very interesting TV commercial which showed young liberated girls. They claimed in a montage of visuals that they will marry but in their own terms. You may see the ad here. The ad ends with a super with a very firm voice over – Shaadi.com – My conditions apply!!! I must say that the creators of the ad (JWT I think) have a very good sense of what is happening today and smartly weaved it into the commercial. This is today’s generation of girls who are extremely liberated and self-confident.

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It’s my premise that much of this change must be owed to the IT revolution which programmed India in the late 90’s. In one of my earlier pieces I had attributed the Ascent and Revenge of the Mamis to this same IT revolution. (You may read that piece here). Now I must say that the “Revenge of the Mamis to be” can also be ascribed to the growth of IT Industry in India and its hitherto successful run in empowering Middle Class Indians and the women folk. Traditionally a core Engineering/Mfg. Company would prefer to hire male engineers citing tough conditions at work. But with IT, that line just diffused.

Ergo, India’s IT rise has stopped the party the boys were having, on its tracks. For long in India the boys were a privileged lot and were used to listing a set of conditions and detailed specifications for their wives to be. Must know to cook, must be domesticated enough, must quit the job after children and if it’s Tambrahm community – must be trained in classical music, must be trained in Bharatnatyam (but must stop dancing after marriage) ,…,… were some of the wish list.  But today, it’s the girl who calls the shots. In the “getting to know each other date”, the girls come prepared with a clear set of questions and conditions while the boys just show up.

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  • A minimum 5 figure salary/month (preferably take home that is). To be proved with a copy of the last not one but 3 salary slips😊
  • Should have a house in his name (shared or an ancestral property is not enough😊)
  • Should be owning a four-wheeler
  • If its IT – should have opportunity for “on site”😊
  • Cannot be in ‘Joint family” post marriage
  • I will have to take care of my parents even after marriage. No questions to be asked”.
  • You have to treat my family as yours”
  • ,..
  • ,..

And making it abundantly clear what to expect and what not to expect after marriage. Like

  • “I can’t cook to save my life. Will try to learn as much as possible. But you should manage to cook”😊😊
  • “Will dress as my wont – modern, traditional, whatever”
  • “Will not give up my job under any circumstances”
  • “I will decide when and how many children to have”
  • “No joint family under any circumstances”
  • ‘Will retain my surname”
  • ,…
  • ,…

While most of the above still lie in the realm of reasonable expectations, there are some which border on the extremes. Sample this:

  • Like when a girl asked her potential suitor – “how many luggage you have???” – And she meant parents, sisters, brothers,..😁and particularly wanting to make sure there was no “unmarried sister”😄😄
    • When the shocked boy objected (sort of) to the use of the word luggage for family members, she quipped, “Relax, I just said “luggage” and not “Excess baggage”😄😄
  • Like when a girl candidly said – “I turn on the GPS as soon as I enter the house – so that I can locate the kitchen😜😜
  • Like for a change one girl gladly accepted to live in a joint family post marriage adding “Somebody has to handle the kitchen and take care of the child when we have one, no???”😜
  • Like when a girl scanned the boy’s complete FB profile/posts and ofcourse friend list (particularly the girls type) and asked, “Who is this _____?? You seem to like all her bakwas (If it’s another girl it has to be bakwas😜) posts and post elaborate comments!!!”

Particularly at a time when the gender ratio is skewed against the men in many communities, they are at the receiving end of this revenge onslaught. “So my dear younger generation “to be married” male doston, All the very best! And be prepared with “No conditions apply” from your side and for “Many conditions apply” from their side.”😄😄

Kyunki, Mera Desh, Mera desh badal raha hai, Aage badh raha hai!!!😁😁😁

Back to Roots and Canals!!!

It’s almost the last week of May and the much dreaded Agni Natchathiram (Star of Fire) – the phase which is supposed to be the hottest in parts of India just got over. In India this time of the year usually apart from temperatures, the so called summer holidays also are at its peak. A season when these days most upper middle class folks and above head for the cooler parts of the planet and tick off their bucket lists. When some set on a discovery trail of exotic places within Incredible India – like the North East or Jammu & Kashmir. And when others settle for shorter junkets or IPL watching (abki baar yeh bus hai yaar 😁). But amidst all this, if there is one group living outside who religiously and faithfully return every year to their own Native place during summer vacation and make their vacation incredible, it must be the “Mallus” aka “Keralites”. And as we all know, there are more Keralites living outside than within Kerala itself 😁😁

During my growing up years while in school, our Annual summer vacation of 2 months was invariably spent going to “Native place” which was Kottayam in Kerala. (For a Tambrahm usually suffering from an Identity crisis of Epic proportion, Native place or in more technical terms – State of Domicile is Kerala but the State of Origin is Tamil Nadu 😁😁😁.  Wait a minute – Explaining this will call for a post by itself. Will let that pass for now😁).  And it was similar story for many of our folks too. Annual vacations were time for family convergence in Kerala and spending time together in grandparents’ house in a grand manner at minimum expense to the parents. But what is surprising is the zeal which Keralites show even today to spend the vacation time in their own “Naadu” (place) year after year.

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Unlike others, among Mallus, the conversation about vacations is not about – “Where are you going for vacation this year??” It’s more likely or certainly – “Eppala Naatilottu pogunne??” (“When” are you leaving for our state??) So religiously folks living outside plan their vacation (which essentially means timing the logging into IRCTC site with alacrity😁or grabbing the low cost airfare tickets during airline promos) every year to spend atleast 1 full month in their “Naadu”. It really doesn’t matter for them at all that the vacations end up being repetitive visiting the same place every year.

Even otherwise for a Malayali at heart – his Naadu comes first. Probably one would argue that for all people their homelands come first. But if you have been with Keralites even for a short while you will know what I mean. For Mallus meeting each other for the first time outside Kerala which usually starts with – “Naattil evadaya??” (Where from in Kerala??) usually quickly veers around all happenings back home including LDF, UDF, Mammooty, Mohanlal, Mazha (Rain), Pooram, Gelf,…,…😁😁 It’s almost like their heart and soul are firmly rooted back in Kerala while they physically continue to “exist” in their cities of work. Hence I guess the unflinching urge escape to their Native place – come the vacation time!

Talking of Mallu vacations, I know of many who even today, change to the more comfortable and airy – Mundu (Dhoti or Lungi for the uninitiated) the moment they step into their tharavadu (Family house) from the train/flight😁. Its Bye Bye for trousers, Jeans, shorts and the like for the rest of the vacation. And since summer vacation time usually coincides with marriage season, the one month vacation schedule is planned in such a way that one gets to “hit” minimum 3 sadyas 😁😁(Traditional Kerala feast). And apart from catching up with Amma (mom) and Achan (Dad) usually the vacation package includes spending time “with” Aaru (River), Ambalam (Temple), Ayurveda (these days a “Pizhichil session is a must) and even one’s favourite Aana (elephant)😁😁😁!! A Keralite’s passion for the Elephant is unparalleled in the world in terms of Human-Animal relationships😁. Take my word for it. A true Mallu will identify the name of the Elephant by just looking at the tail that too from a distance😁😁! (My Mallu friend just corrected me – that even by looking at the Aanappindi (Elephant’s excreta) a Mallu can say which elephant passed by😁😁😁)

And these days for the parents it is also a matter of gloating time to show off to their Gen Next Kids stuff which have now made Kerala God’s Own Country – Back waters, Kettu Vallam (house boats), Kathakali performances, Kalaripayattu sessions,… And all these in the form of pictures and videos find their way to so many walls all over the world – Facebook walls I mean😝

Apart from subjecting oneself to this “Naturopathy Detox”, I suspect the annual vacation time for most Mallus is also a time for “Stock taking”. As most of them still own large tracts of land back home where some kind of agricultural cultivation is happening the supervision of which has been outsourced, vacation time is also the time to check what’s happening. Check prices of commodities and decide between going for Kurumilagu (Black Pepper) or Kumbalanga (Ash gourd) in their lands. And review other Buy/Sell/Retain decisions and probably execute.

Ergo, for the Mallus, visiting their home land during vacation every year is a matter of going back to their Roots. And catching up with the Canals (Thodu). Still having doubts – try booking tickets to Kerala during vacation time!!!

P.S: Keralites wear their hearts on their sleeves. Hence even a reference to Somalia in the context of Kerala was after all not a good idea at all!!!